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Token-Gating: The Future of E-commerce Loyalty with Hypeal
In the ever-evolving landscape of e-commerce, loyalty has taken on a new dimension with the emergence of token-gating, a concept that is changing the game for brands and consumers alike. At the forefront of this revolution is Hypeal, an innovative infrastructure provider, empowering brands to create unparalleled, personalized experiences for their customers.
Consumers buy, use and resell the HYPES when they don’t need it anymore.
Token-Gating and HYPEAL: Elevating E-commerce Loyalty
Token-gating involves the use of digital assets, in this case, HYPES, to unlock exclusive and personalized experiences within a brand's e-commerce ecosystem. Hypeal's platform enables consumers to purchase these unique digital assets associated with specific brands, offering them a VIP gateway to a world of personalized benefits and rewards.
As a HYPE owner, you are recognized & feel special at every step of the journey. Custom Pricing, Early access on product releases, Deeper Connection & Voting Rights on new products.
Why Brands Choose Hypeal.com
Brands leveraging Hypeal.com are experiencing remarkable benefits, with gross margins on digital assets reaching up to an impressive 97%. Additionally, they enjoy a substantial uplift in Average Order Value (AOV) by as much as 190%. This unprecedented financial success demonstrates the transformative impact of token-gating on traditional loyalty programs.
“We have proven a high margin loyalty solution through our first pilots and are ready to scale. On average, our first 4 customers had 97% gross margin on hypes sales due to no factory not fulfilment costs. Also, hypes owner spent up to 190% more than average on purchases from selected brands. We sold HYPES across 9 countries in the first month of going live.” Marco Fazio, CEO hypeal.com
Starbucks' Odyssey: A Case Study in Success
The success of Starbucks' Web3 loyalty program, Odyssey, serves as a powerful testament to the potential of token-gating. Odyssey, launched in December 2022, lets users collect stamps by engaging in gamified, branded journeys, creating a sense of exclusivity and uniqueness. With only 0.04% of its vast membership base, Odyssey generated $1,040,000 in its first year through limited edition stamps and a 7.5% royalty fee on secondary trades.
For businesses embracing token-gating through platforms like Hypeal, the revenue potential is significant. Applying Starbucks' success metrics, even a modest 1% engagement from loyalty program members could translate to millions in additional revenue. The ability to capture a percentage of a brand's massive customer base creates a shared-ownership model that has far-reaching implications for revenue growth.
“Hypeal democratizes the world of token-gating, making this cutting-edge loyalty strategy accessible to small and medium-sized e-commerce companies. With a no-code solution, Hypeal empowers brands without extensive web3 focus or large budgets to enjoy the benefits of NFTs and ownership-powered loyalty.” Marco Fazio, CEO hypeal.com
Revolutionizing Loyalty in the Digital Era
As we witness the rapid evolution of loyalty programs in the digital era, token-gating emerges as a transformative force, offering brands an innovative way to engage and retain customers. Hypeal, with its commitment to accessibility and success stories like Starbucks' Odyssey, stands at the forefront of this revolution, redefining how brands approach loyalty in the dynamic world of e-commerce.
“We believe that over the next decades consumers will become owners of the brands they love. Join the HYPEAL.” Marco Fazio, CEO hypeal.com
Marco Fazio CEO hypeal.com (left) Andrea Baldereschi CGO hypeal.com (right).
hypeal.com is an Infrastructure provider allowing consumers to buy digital assets (NFTs) from a specific brand, unlocking a VIP, personalized, gated experience on their e-commerce store. Backed by Techstars and ABN AMRO bank ‘23