The Magic of Digital loyalty Cards

In the competitive landscape of e-commerce, standing out is more challenging than ever. Many small to medium brands struggle with similar, outdated loyalty programs, or none at all. But not Lo Scarabeo, known for their distinctive playing cards and illustrations since 1987, they've consistently embraced innovation to stay ahead.

The start: In collaboration with Hypeal, Lo Scarabeo embarked on a groundbreaking journey to transform customer engagement with the introduction of digital loyalty cards during Black Friday 2023. The pilot launched the "Lo Scarabeo Limited Edition Hype," a digital collectible that brought unprecedented perks to its holders:

• Exclusive Access: Holders could view original artworks from the revered Lo Scarabeo Archive.

• Signed Editions: They received author-signed limited editions of new titles.

• Extended Discounts: A generous 25% discount on all catalog items, valid for three years.

• Early Access: First pick on limited edition titles before general release.

Pushed by this success, February 2024 saw the launch of the “Lo Scarabeo Unlimited Digital Loyalty Card.” For a one-time fee, customers unlocked a lifetime 10% discount across all products.

Impressive Results That Speak Volumes:

• 8% of monthly orders now include a digital card purchase.

• 40% of cardholders have redeemed their benefits within the first month

• Average Order Value has skyrocketed by 180%

This not only boosted Lo Scarabeo's revenues but also solidified a loyal customer base.

Here's What Our Customers Are Saying: "I am very happy Lo Scarabeo introduced the Digital Loyalty Cards. I can see they are increasingly putting more efforts towards rewarding long term collectors like myself!" - Francesca B., Lo Scarabeo customer.

This initiative with Lo Scarabeo store has provided our startup with invaluable insights, allowing us to iterate based on customers feedback. Lo Scarabeo's commitment to blending tradition with cutting-edge technology not only enhanced value for their most devoted customers, but illustrated the power of unique customer experiences and strong loyalty solutions.

Are you ready to elevate your brand’s experience for top customers? Book a consultation with our co-founder, Andrea Baldereschi, and discover how our paid loyalty solutions can transform your business today.